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Development of self-initiated business disciplines


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American Dream

More than 50% of Americans dream of starting their own business someday, but only 3% of their lifetime. In our free market economy, where starting and building your business is easy, and there have never been more opportunities in the history of mankind today, why are so few people Follow their dreams into business and business.

I have been researching business, business and management topics for many years. I have started and built some successful multi-million dollar companies from scratch. I have read hundreds of books and thousands of articles over the years, and got a masters degree in business and administration on the subject. I have worked with thousands of entrepreneurs and entrepreneurs in large and small organizations across the country and around the world. I have trained tens of thousands of entrepreneurs, managers and executives on a variety of topics, from sales and marketing to strategic planning and finance.

Even today, with all this experience, I really do not think of myself As a specialist. However, I have a little more understanding than ordinary people and I have some very clear ideas on what you can do to start and build a successful business.

You can not get rich

First, why do you want to start a business in the first place? Most people think that the reason to start your own business is so that you can make a lot of money and retire. This is a great idea but it is not the real reason why people are exposed to entrepreneurial risk.

The number one reason, in front of all others, is the personal freedom of owning one's own business. There is a joke that when you start your own business, you only have to work half a day; In my years of working with entrepreneurs, I have found that, although they do not necessarily become wealthy, they become happier, more confident and more confident. Entrepreneurs will be able to return to work earning income. Although they do not earn a huge amount of money, they love freedom that they can not imagine moving their destinies to others.

You can also do

Someone once said that you can only be a successful author if you can not write. You can only be a successful entrepreneur in the same condition. You can only successfully start and build your own business if you can not help but do it. The starting point for success is that an independent entrepreneur is a burning desire for independence, freedom and opportunity. It is the desire to become your own boss and not be controlled or commanded by anyone else.

But let's go back to the first question. Why do so few people really start their own business? And the main reason is fear and ignorance. Fear and ignorance are and always are the greatest enemies of human success.

Should not be overlooked

Fear is even less of a risk and paralyzes the person, keeping him coming back from using the huge leap of faith in the uncertainty of business operations. . And the fear grows on ignorance. The less you know about anything important or dangerous, the more fearful you are and the less likely you are that you will take any action.

Good news! Is when you start the chip go In your ignorance, your level of fear and hesitation fell at the same rate. When you become more proficient in what you want to do, you will feel more confident and courageous than you fear and doubt. And from that point on you can start making some real progress.

Three Types of Business

More than one million men and women start their own businesses each year in the United States. Many are starting businesses, selling more products and services today, than at any other time in human history. Remember, there are three types of businesses that you can form. They are corporations, an independent business and a partner. Only registered and registered companies are over 850,000 per year. The number of monopoly businesses is hundreds of thousands. No one really knows, you can start by deciding, this minute when you listen to this tape, without registering it, the number of partners is also in the hundreds of thousands, even millions of years

Because hundreds of thousands of men and women are starting businesses differently each year, this means you can do the same. Maybe one or two of these people are smarter or better than you, but you can be sure that hundreds of thousands of them have more problems and hardships in their lives than you imagine.

It's important to make your business a low-risk start-up business with a high possibility of success later on. And this is what you will learn here.

You are the President
By the way, you are the president of your own company, no matter you know it or not. You are the president of a business company with only one employee, yourself. Your company only has one product to sell in your market, your personal service. So, you are the head of your own personal service company. And if you name your company after yourself, you do not even have to register it to protect the name. You can go out and print business cards by your name, John Jones Enterprises or John Jones and Associates, and the title "John Jones – President" with your home phone number and address. Next time you go out with someone and they ask you to do something, you can tell them that you are the president of your company. When they say they think you work for such a company, you can respond by saying, "Yes, I work there, they are my best customers right now."

As president of your own company, you decide how much money you make. Probably not in the short term, but in the long run, by the things you do, or do not do, you determine your own income. If you want to make more money, go to the nearest mirror and negotiate with your "boss".

Two types of business owners

You have heard that most businesses fail in the first two years. But this is not entirely accurate. If you divide your business into two categories, those started by people with in-depth knowledge and experience and those started by people without any knowledge or experience, you will have Two completely different failure rates

Businesses started by people who have done what I will tell you about in this session have success rates in excess of 90%. Businesses started by inexperienced people who do not do their homework have a failure rate of over 90%. And even if your business fails initially, it is only because of failure in business that you finally learn how to succeed enormously. Phil Knight of Nike once said, "You only need to succeed in the end."

On the David Susskind program many years ago, they interviewed four young entrepreneurs, each of whom was a self-made millionaire, aged 30. David asked them to calculate the number of startups The different karmas they have been involved before they find a business that allows them to earn more than one million dollars. Average 17 business per person! But they did not fail while their businesses failed. They became smarter and smarter as time went on until they finally came to know and experience that the next business opportunity put them on the top. And this can also happen to you.

Special disciplines

To start and build your own successful business, you need special rules; Discipline is done by all successful entrepreneurs and self-made millionaires. You can learn and practice these principles early in your business career or you can learn and practice them later. Sooner or later you have to become knowledgeable and skilled in each of these areas if you are building a successful business. And you need to master these seven areas, and you will spend more time and more money before you achieve your business and financial goals.

The first discipline was the discipline of market analysis. This is where most entrepreneurs fail. They start with a great idea, and often do not want to tell anyone about it; For fear that someone will steal their ideas. So they go halfway into the market with a product or service that has not been thought through properly and they are surprised when it fails.

The fact is, people are too busy to plagiarize your ideas. 99 out of 100 new business ideas fail. Those who run their own business activities too far, too busy to get a minute to "steal" your ideas, regardless of what it is

Ask a Question Of everyone
Actually, if you have an idea of ​​a product or service in a particular industry, you should go to someone already present in that industry and ask for their opinion. If you are really smart, you will contact as many people in the industry as possible and give your ideas to them in full and ask them to frankly comment.

What are you Search is "negative Thinking." A negative thinker is the one who will point out the gaps and flaws in your plan. If you can not patch the flaw or fix the flaws in your new business plan, it can be a pretty good indication that your business will not be successful.

Watch out for "optimistic thinkers"

The most dangerous people you can talk to are "positive thinkers." These are the people who will tell you that your business idea is great and you should "go for it!" They will tell you that this is a great time to start a business and you will be a great success. Usually this is your friends and relatives. But do not take it. The only advice that is valid for you is advice from the people who know and experience in the area you want to start a business. If you have abdominal pain, you will not ask your co-workers if you need surgery or whether or not he thinks you have cancer. This is not the right person to talk to.

The principles of market analysis require you to thoroughly examine every detail of your market segment before you commit your time and money to provide products or services. Your service there. Law Three


Every new business starts with an idea to serve customers with a product or service faster, newer or better in some way. In fact, there is a Law of Three that starts with a new business. Whatever you are providing, it has to be better by a factor of three than anything else being offered to the same customer. It must be a little faster, cheaper and a bit more efficient. It must have at least three benefits that competing products do not offer.

Market analysis means you will find out if there is a real market for your product or service. How big is the market? Where is the market concentrated? Is the market focused enough so that you can reach it effectively with advertising and sales? Who is your competitor in the market? Why are your potential customers buying from your competitors today? Give people a reason to buy

And here's the most important question: "Why should someone switch from their current provider of a similar product or service and buy from you?" The failure to ask and answer this question correctly is the downfall of many small businesses.

When I started one of my businesses, I thought people would buy from me because that was me! I think because I am very positive, enthusiastic and persuasive about the value and quality of my product, customers will find my enthusiasm to spread and will buy it and use it in large quantities. . What I find is that customers are not interested in switching. I had to call the customer many times before I could even force them to test my new product. Finally, I have to take my product away for free and secure it before people even test it. "

Once I came up with the free product with absolute assurance of satisfaction, and everyone tested and used my product, I finally started selling it. And I started selling it in time to avoid being completely disrupted.

What would you have to offer your prospects to encourage them to convert from what they are doing to buy from you? How will you be able to describe your product or service in such a way that customers will be willing to give up the "demon they know" to the devil they did not? Planning, Planning, Planning

The second subject that you must become very good at is the discipline of the plan. This means that, to a minimum, you have to spend time preparing a complete business plan before commencing operations. Most entrepreneurs do not do this, for many reasons. And that's why most businessmen go bankrupt.

The purpose of a business plan is not to act as a road map or as an accurate guide to the future. The purpose of business planning is to prepare a plan that forces you to think through all the important issues that you will deal with in the future. The smartest and best business people are those who have given so much thought to the various things that can happen and the different things they might have to do if things That happened. The successful business people are at least those who do not think anything.
When you prepare a business plan, you are forced to sit down and carefully analyze and justify every penny in it, first with yourself and then second for anyone you are trying. Fundraising. Three parts of a business plan

A business plan consists of three main parts. The first part is the first line. This is the quantity of your product that you intend to sell monthly, which is scheduled for 12 to 18 months. Your ability to accurately predict your sales is an important measure of your intelligence and your ability to do business. Once you have estimated your sales forecasts to be conservative, you should cut that half to get the number closer to reality when you start business. Business

Remember that business rules are very important The cost is double and it takes three times. I shared this idea with thousands of entrepreneurs who then told me that they would violate this principle and prove that it was too conservative. They were back to shattered, like the survivors of the battle, with their tails between their legs, finally acknowledging that twice, three times the rule was extremely realistic.

The mid-line of your business plan covers every cost You can imagine to emerge to reach your top. You must deduct the total cost of the goods or services you intend to sell. You must deduct expenses such as rent, telephone, gadgets, printing, stationery, stamps, photocopies of photos, faxes and Federal Express, staffing expenses, furniture costs and other detailed expenses. Which you can imagine. These costs are called "Business expenses."

Once you have added all the costs, then you take a total of 20% more as a factor of patience to get a more realistic estimate of your final cost. Your ability to budget and forecast revenue and accurate cost is the true measure of your business acumen. Leave nothing to chance.

When I prepare the business reports, I will go through and estimate every number. For example, if a person tells you, how do you estimate these costs for postage? You can say that you have estimated a certain number of messages of certain weight going out on a daily basis for one month, two months, three months and 12 months to calculate the average postal cost of the amount. That is in your business plan. Never let yourself be caught upright with your legs. Bottom line

The bottom line is the amount of profit or loss that you expect to experience on a monthly basis. Then, you accumulate this amount at the bottom of the page to see if you go further or behind you monthly according to your forecast.

You may have to take three to six or nine months. The minimum rule is that you must have six months of operating expenses before you start a new business. You should assume that you will not make a single sale for six months. This may be conservative, but much better than substituting for finding yourself busted and wiped out because you do not have a good plan.

Discipline Money

The third discipline you need to start your own business is money. As I mentioned, you need six months full operating costs, in the bank, before you go into business. If you are thinking of starting a second income business, you can usually start with a small investment and use the capital "sweat" instead of the actual financial capital. Many people have become extremely successful in life starting from a low base and growing based on cash flow and profits from selling a product or service.

There are many businesses Successful multi-level marketing across the country and throughout the world. If you start a multi-level marketing business, your first consideration should be a very low top-line investment in inventory and sales materials. Then, all your expenses will be spent on the products that you have sold at a higher price than the price at which you are buying them. Many

Many multi-level marketing companies allow you to start off as an independent wholesale Distributor for only sixty dollars. In such a case, you invest your time and energy rather than cash, and you keep your full time job while you are getting your feet firmly under you.

If you need money to start your own business, You should note that 99% of all startup businesses are called "love money." This is the money that people give you because they love you, or the money you give yourself by buying a second home, selling everything you do not need, and even borrowing money with your credit card. Do not count on bank

Do not count on bank

Banks simply do not lend money to start a new business. The failure rate is too high. Banks are not in the business of risk. Banks are operating in the field of good lending, sure they know will be paid on time. Banks then make the difference between the amount of money they can borrow and what they can lend to you at

. Banks typically require collateral three times, four times Or five times to lend you money. This means that no matter who you are or your platform, a bank will want to prove that you have 5 cash assets that they can capture and sell for every dollar you want to borrow from them. They will look at your business plan and listen to your business idea. But they will not lend you money.

Be a Featured Salesperson

The fourth discipline you require is discipline of sales. You must be a great salesman for your product or service before you open the door or you should not disturb your opening at all. The reality is that all successful businesses are started and built by a person who has a considerable ability to sell the product in a competitive market. "

The second big mistake you can make is to think that advertising or direct mail will sell your product or service to you. The only way for you to sell your product or service is to go out and face those important, skeptical and cautious customers who can buy it if you can convince them of the value of it. Do not waste a cent on advertising when you start. It's one of the fastest ways to break sooner rather than later. Listen to every audio program that you can capture.

Listen to every sound program you can capture. Read books about sales written by people in your industry. Attend sales training seminars and courses and then see as many customers as possible, all day, every day until you start putting revenue over operating costs. The principles of sales are the heartbeat of your business and how you deal with this discipline will determine your success or failure.

Discipline Management is something you learn as your business begins to grow. There are thousands of books and hundreds of undergraduate degrees in management, including business management. Your ability to plan, organize, staff, commission, monitor, evaluate and report is absolutely essential to becoming a good manager. Fortunately, you can learn these skills by learning and practicing. And always remember, the most important skill in your management will limit your success in business. Whenever you encounter any problem, try to find out what you need to learn to become competent in that field. E the secret of the negotiation

The sixth discipline is the discipline of negotiation. You learn to negotiate first by studying the negotiation process, and then second, practice negotiating at every opportunity.

Bạn thương lượng giá cả tốt hơn cho các sản phẩm và dịch vụ của bạn khi bạn mua. Bạn thương lượng giá cao hơn và thanh toán trước cho sản phẩm và dịch vụ của bạn khi bạn bán. Bạn thương lượng cho các điều khoản thanh toán kéo dài từ các nhà cung cấp của bạn. Bạn đàm phán về các khoản vay và lãi suất tốt hơn từ ngân hàng của bạn.

Liên quan đến tiền bạc và đàm phán, nguyên tắc là bạn giữ tiền mặt bằng mọi giá. Bạn không bao giờ mua khi bạn có thể thuê và không bao giờ cho thuê khi bạn có thể thuê. Bạn không bao giờ thuê khi bạn có thể mượn và bạn không bao giờ có được bất cứ điều gì mới nếu bạn có thể nhận được nó second hand. Đàm phán và bảo vệ nguồn lưu chuyển tiền mặt của bạn là điều quan trọng nhất mà bạn có thể làm cho một doanh nghiệp nhỏ. Nếu bạn hết tiền, bạn đã chết. Tiền mặt là một doanh nghiệp nhỏ vì máu và oxy là vào não. Bạn phải chiến đấu, tranh giành, đàm phán và làm mọi thứ có thể để đảm bảo rằng bạn luôn có dự trữ tiền mặt.

Người ta đã nói rằng mọi người mới bắt đầu kinh doanh là một cuộc chạy đua với thời gian. Đó là một cuộc đua để tìm ra một cách để tạo ra tiền mặt vượt quá chi phí của bạn trước khi tiền mặt của bạn chạy ra ngoài hoàn toàn. Bạn ở lại trong kinh doanh với mức độ mà bạn mang lại đủ tiền để trả cho những sai lầm của bạn cho đến khi bạn cuối cùng đã tạo ra những khoản tiền vượt quá

Trở thành Kiên cường

Các kỷ luật cuối cùng là kỷ luật của sự kiên cường. Đó là khả năng bị trả lại từ những thất bại và thất vọng không thể tránh khỏi mà bạn sẽ trải nghiệm hầu như mỗi ngày trong việc bắt đầu và xây dựng kinh doanh của riêng mình.

Một trong những dấu hiệu của nhà doanh nghiệp cấp trên là họ luôn Nhìn vào tương lai và xem xét điều tồi tệ nhất có thể xảy ra trong mọi lĩnh vực kinh doanh. Đây là dấu hiệu của người lãnh đạo cao cấp

Tôi gọi đó là "Dự báo Khủng hoảng." Có rất nhiều sách và bài viết về nó. Điều có ý nghĩa là bạn đang liên tục kiểm tra chân trời và tự hỏi: "Điều tồi tệ nhất có thể xảy ra là gì?" Trong bán hàng của bạn; Với nhân viên của bạn; Với tiền mặt của bạn; Và với doanh nghiệp của bạn?

Và cuối cùng, một khi bạn đã xác định kết quả tồi tệ nhất có thể và quyết định những gì bạn sẽ làm, bạn tập trung tất cả các nguồn năng lượng của bạn vào việc đảm bảo rằng bạn sẽ làm gì Rằng điều tồi tệ nhất không xảy ra, dưới bất kỳ trường hợp nào.

Đôi khi, một sự thất bại nhỏ có thể dường như gần như áp đảo nếu bạn đã cho phép mình để có được mệt mỏi và chạy xuống. Bạn trở nên mềm dẻo đến mức mà bạn có được rất nhiều phần còn lại khi bạn đang bắt đầu và xây dựng kinh doanh của riêng bạn. Như Vince Lombardi đã từng nói, "Mệt mỏi làm cho tất cả chúng ta hèn nhát."

Bạn phát triển khả năng phục hồi bằng cách giải quyết để tồn tại trước bất kỳ khó khăn nào, cho dù điều gì xảy ra. Hãy rõ ràng về các mục tiêu của bạn nhưng hãy linh hoạt về các phương tiện để đạt được những mục tiêu đó. Nếu một điều không làm việc, hãy thử cái gì đó khác. Sẵn sàng linh hoạt và thích nghi khi đối mặt với một thị trường đang thay đổi.

Hãy nhớ rằng, như họ nói trong quân đội, không có kế hoạch nào tồn tại lần đầu tiên tiếp xúc với kẻ thù. Không có kế hoạch kinh doanh nào tồn tại lần đầu tiên tiếp xúc với thị trường. Hãy sẵn sàng cắt, thay đổi và thử cái gì đó khác.

Bạn có trong bạn, ngay bây giờ, khả năng để bắt đầu và xây dựng một doanh nghiệp thành công. Hàng triệu người đã làm điều đó trong quá khứ, và hàng triệu người sẽ làm điều đó trong tương lai. Những người này không thông minh hơn hoặc tốt hơn bạn. Họ chỉ đơn giản học được những gì họ cần để học và sau đó thực hành nó, hơn và hơn cho đến khi nó trở thành bản chất thứ hai. Và bạn cũng vậy. Và khi bạn học cách bắt đầu và xây dựng một doanh nghiệp thành công trong hệ thống kinh tế của chúng ta, tương lai của bạn sẽ không giới hạn

Source by Brian Tracy

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